Helmgras
A landing page for a physiotherapy practice, designed to turn a visit into an appointment request in a few taps.
A self-initiated concept for a fictional brand, made to show how we approach a brief. It is not client work: the brand, its products and every detail shown are invented.
The brief we set ourselves
A fictional practice in Scheveningen gets most new patients by phone, which takes time away from treatment. The brief we set ourselves: one page that explains what the practice treats, reassures first-time patients and lets them request an appointment online in a couple of minutes.
Phone layouts are designed alongside desktop, not squeezed from it: the same content, arranged for one hand and a small screen.
Approach
- 01
The request is the hero
The appointment request starts on the first screen: choose a complaint, choose a day, continue. No account and no long form up front.
- 02
Answer the doubts first
Referral, insurance, evening slots and parking are answered next to the call to action, because those questions stop people from booking.
- 03
Calm and local
A dune landscape in soft greens and sand gives the practice a sense of place without stock photography.
What the site would include
- Single landing page with a step-by-step appointment request
- Overview of treatments
- How a first visit works
- Practical information: insurance, hours and parking
- Request form connected to the practice inbox or booking software
How we would build it
A lightweight static page with an accessible multi-step form. Requests would go to the practice inbox or, if it uses one, straight into its booking software.
More about landing pages