Website redesign that keeps what works and fixes what doesn't
For businesses with a website that has served them well but now looks dated, loads slowly or is hard to update. We rebuild the design and front end, carry over the content worth keeping and protect the links and search visibility you already have.
Who it is for
- Businesses whose site still brings in enquiries but looks or feels outdated
- Teams stuck with a slow or fragile setup that nobody dares to touch
- Brands that changed, with new services, a new audience or a new identity, while the website stayed the same
- Organisations moving to a new platform or domain
The problem it solves
A redesign goes wrong when it starts from a blank page: pages disappear, links break and search visibility built over years drops.
We start from what you have: what visitors use, what search engines already know about your site and which content is still useful. Then we redesign around it, so the new site is clearer and faster without throwing away what works.
What is included
- Review of your current site
- Structure, content, speed, accessibility and the pages that bring in visitors, using your analytics and Search Console if available.
- Content plan
- What to keep, rewrite, merge or remove, agreed with you before design starts.
- New design and front end
- Built for your current brand and audience, and fast on mobile.
- Redirect plan
- Every old address that matters points to the right new page, so links and bookmarks keep working.
- Content migration
- Existing pages moved, cleaned up and checked.
- Launch and follow-up
- We check crawl errors and key pages after launch and fix what comes up.
How we work
Review
We audit the current site and data with you and list what works, what frustrates and what is missing.
Plan
We agree on the new sitemap, the content to keep or change and the redirects.
Design and build
We design and build the new site with the migrated content and test it thoroughly.
Launch and monitor
We switch over, verify the redirects and keep an eye on Search Console in the weeks after launch.
What we need from you
- Access to your current website, hosting and domain
- Access to analytics and Google Search Console, if you have them
- What works for you and your clients, and what frustrates you
- Decisions about content: what is still accurate and what has changed
- One person who approves the redirect plan and the final content
Questions
Something else on your mind? Ask us directly.
Will we lose our position in Google?
A redesign always carries some risk and nobody can guarantee rankings. A careful redirect plan, keeping valuable content and checking Search Console after launch are the best ways to protect what you have.
Can you redesign without changing our platform?
Sometimes. If your platform is sound, we can redesign within it. If it causes the problems, we explain the options and trade-offs first.
Do we need to rewrite all our content?
No. We review it with you and only rewrite what is outdated or unclear.
Can we keep our domain and email?
Yes. The domain stays yours. We coordinate any DNS changes so your email keeps working.
Thinking about a redesign?
Send us your current website address and what you would like to change. We reply by email with questions or a proposal for the next step.
Start a project